• Anerlisa owns luxury water brands, Executive Still Water and Life Still Water under her company Nero Limited, which she founded in 2013
Entrepreneur and social media influencer Anerlisa Muigai is working on taking legal action against companies that have copied her Executive Water bottle design.
Speaking during an exclusive interview with Mpasho Anerlisa noted she had trademarked her bottle design and company name and all the companies imitating her were in trouble.
"When I started Executive Water, we are the only company that had that bottle shape and then people started copying us. Yet we are the only ones who are supposed to have that shape and people don't know that,' started off the Nero Company Limited CEO.
She went on to add that there was an ongoing court case in regards to copyrighting her design although she was reluctant to give further information.
"I don't want to talk so much about that but we have the...like we are the only ones who are supposed to have that shape. When I'm ready to talk about it, after the court case is done and all I'll give all the details. I get to copyright the design totally.
Funny enough I didn't even know that but someone told me and I followed through and was given a certificate," Anerlisa candidly said.
The Keroche Breweries heiress noted some of the things that had pushed her to take legal action is the fact that people were starting to mistake other brands for her brand and also the fact that other companies were even going beyond just the bottle shape but trying to incorporate her brand name "Executive" into their brand in order to perhaps sell more.
Her secret to success? Consistency and a touch of uniqueness.
On what advice she'd given to someone looking to venture into business in the country the 35-year-old encouraged one to find investors highlighting it was very important to have a set investors and a good rapport with a bank of choice.
If she ever feels the painful pinch of the current economy, the entrepreneur went on to reveal that her company is a baby from her parents company Keroche Breweries and they share the same compound.
She recalled how her company had been shut down for 2 years due to the wrangles between KRA and Keroche Breweries.
"Kila mtu anafeel the pinch. You know us (Nero) we were deeply affected. Nero is a baby of Keroche and we were closed down for 2/3 years and it really affected us," Anerlisa said.
Anerlisa owns luxury water brands, Executive Still Water and Life Still Water under her company Nero Limited, which she founded in 2013 after returning home to Kenya after completing her studies in the United Kingdom.