The 4th Edition of Laugh Festival will be going down tonight at KICC, Nairobi and top African Comedians have landed in Nairobi ready to entertain.
On Saturday, Mwalim Churchill held a Press Conference to let comedy lovers know that they are prepared to make them laugh.
The presser was graced with top acts expected to perform at the 2022 Laugh Festival. Those who were present include; Salvado, MCA Tricky, MC Jessy, Comedian Mitch, Celeste Ntuli, Q Dube, Loyiso Gola, and Oga Bachelor among others.
"The message here is uniting Africa through humour. Comedy has really developed, we started it was all tribal, then we crossed over to mimicking politicians and now this new era is about storytelling and skits like what Crazy Kenner does.
"These are some of the finest comedians we have in Africa at the moment. This show won’t be broadcasted on your local TV station because it shows a new era of how we are going to communicate.
We want to place comedy as a premium product because people are moving from offline to online and so that gives an advantage to content creators and moving forward content will become a currency,” Mwalim Churchill expounded.
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