Piece by: Peninah Njoki

20 May 2024

• Mulamwa is an influencer and a comedian.

• He is also a father.

Content creator Mulamwah has shared how much it might cost you to appear on his socials.

According to Mulamwah, how long your post will appear, the length helps determine the charges.

"At the moment, I charge from Sh100,000 per post in a week, depending on the deal and the length of the contract.

Some posts even go for Sh200k each, depending on which social media platform the client wants. If they want the post on all social media sites, then the rates are a bit higher. At the moment, I have countless brands that I work with”.

In the past different celebrities have shared their 'rate cards'

Matubia revealed she charges per seconds.

"For 15 seconds Ksh 2,500, for 45 seconds Ksh 4,000, and for 60 seconds Ksh 10,000," the mother of two made her rates public, informing them how her fees work if they were interested.

Mike Sonko's daughter Thicky Sandra charges 50K for her PR services.

"It's on my Instagram Ina depend, like for pressure it's 50k."

Rapper Juliani rate card has with three tiers: value for value, plug-in and hybrid.

"Juliani access subscription. Access 2 million of 24 to 35 year(old) vibrant and engaged demographic of Juliani audience across platforms," read the poster.

In the Value for Value subscription, Juliani’s clients would pay Sh 250,000 a year to get his selected appearances, 30% off his rate card, non-exclusive access, selected use of the musician’s name, images and likeness, as well as products and service placement across all his platforms once a month.

In the plug-in subscription, clients will be required to part with Sh 500,000 a year to get 50% off on selected items on Juliani’s rate card, won’t pay any cost for his appearances on limited promotions events, non-exclusive access to him, limited use of his name, image and likeness, product placement twice a month across all his platforms and will get creative direction on the go to market strategy.

In the top tier hybrid subscription, clients will be required to part with Sh 1,000,000 a year to get up to 70% off Juliani’s rate card, no cost appearance on selected promotional activities, exclusivity to Juliani, and product placement across all his platforms, four times a month.