12% of rich people invest their money in art while 9% of them opt to invest it in wine.

This is according to the 2019 Wealth Report by property firm Knight Frank.

The data continues to show that over a 10-year period, rare whisky outperformed all other investments of passion, with the value increasing by 582%.

From classic cars (258%), coins (193%), stamps (189%) and art (158%) made the top five best performers over the decade.

For instance, David Hockney’s ‘Portrait of an Artist’ became the most expensive work

by a living artist having sold for US$90 million, while a 60-year-old bottle of The Macallan 1926 became the most expensive bottle of whisky ever sold at US$1.5 million.

Andrew Shirley, Editor of The Wealth Report, said:

The records set in 2018 show that wealthy collectors are still prepared to pay top prices for the rarest and most desirable objects of desire, and whisky is no exception.

He added sayingall my friends are ballers that:

Rare whisky collectors are not only tracking down individual bottles but also seeking their own casks and are prepared to pay six- or seven-figure sums to get them.

The data continues to show that wealthy collectors are still prepared to pay top price for the rarest and most desirable objects of desire.

Locally, East African Breweries Limited (EABL) runs mini-mentorship programmes for its reserve brands with a view to wooing the growing class of collectors.

More of Kenya’s wealthy are taking up luxury investments. Of Kenya’s super-rich who own investments of passion, nearly (19%) are active collectors while an additional

40% are looking to start an active collection.

The report continues to show that majority collect cars (50%), jewelry (45%), art (35%), watches (25%), furniture and wine (20%), whisky (15%) and Chinese ceramics (5%).