The origin of 'Miss World' pageant and what winning the crown entails

• The pageant started off as a bikini contest later evolving to a global movement

Image: courtesy

You know, back in 1951, when Eric Morley, a British chap with a flair for the dramatic, decided to throw a little event in London, he probably had no idea he was about to create an international sensation... The widely acclaimed Miss World competition!

Fun fact, the beauty pageant is, one of the oldest and most prestigious international beauty pageants which traces its origins back to the United Kingdom.

It all started with the Festival of Britain, a celebration to lift British spirits after World War II. Now, what’s the best way to boost morale? Apparently, by organizing a bikini contest! And voila, Miss World was born.

But let’s be honest, nobody could have predicted that this small event would evolve into one of the most celebrated beauty pageants in the world, touching lives and cultures from Nairobi to New York.

Morley originally intended the pageant to be a one-time event, a "bikini contest" to promote the latest fashion trends. However, the overwhelming success and popularity of the event led to its annual continuation, transforming it into the globally recognized Miss World competition.

But this wasn’t just any contest; it was the start of a global movement.

Image: courtesy

As the years rolled on, Miss World grew from a British spectacle into a global showcase of beauty and brains. African countries, including our very own Kenya, joined in the fun. With contestants from across the continent bringing not just beauty, but stories of resilience, culture, and passion, the competition became richer and more vibrant.

Remember when Kenya’s own Cecilia Mwangi made us proud in 2005, not just by shining on the stage, but also by spearheading the fight against jiggers through the Anti-Jigger Campaign? That’s the spirit of Miss World! The title isn’t just a crown, it’s a call to action.

While most countries across all continents are represented in Miss World, the number of participants can vary each year depending on national selections and qualifications

But what does it really mean to wear the crown? What does it mean to be Miss World? For one, it’s not just about looking good (though, let’s face it, that’s part of the deal). It’s about what you do with that spotlight.

The title comes with a year-long gig that involves a whole lot of travel, charity work, and making a difference. And when I say travel, I don’t mean just hopping around Europe. We’re talking global, visiting places where a Miss World can use her influence to change lives, including here in Africa.

Besides the bureaucracy there’s some fun involved too. From cash prizes, sponsorships, and a whole lot of glitz and glamour. Yet, at its heart, Miss World is about the "Beauty with a Purpose" initiative, which has been a cornerstone since 1972.

It’s where contestants get to roll up their sleeves and contribute to their communities, whether it’s building schools, providing clean water, or raising awareness on health issues. 

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