Boniswa Sidwaba, TikTok Content Operations Lead for TikTok in Africa, says that TikTok is committed to playing an active role in building an environmentally aware generation.
"We do this by providing a platform for reputable organisations and community members to discuss, debate and share information, which in turn has helped TikTok become a top destination to learn important topics such as climate and sustainability.
We have an active group of climate advocates, experts and institutions dedicated to creating educational content and raising climate literacy."
Speaking on the creative partnership with the social media platform, Dr Okito Wedi, Founder and CEO of Creative Development, said about the campaign.
"The need for creative partnerships such as this has never been more imperative in the fight for climate justice, particularly on the African continent.
Art and creativity have the power to inspire engagement at the community and policy level, leading to action, change and impact. Through creativity, we can propagate feelings of belonging to a collective community."
Beyond the glass, creative ways to consume Okras and get full benefits