Teenage girls from disadvantaged families have a reason to smile after Nice and Lovely launched a limited edition body lotion to keep them in school.
This is in partnership with Sky Girls Kenya with the aim of promoting girl-child education in the country.
In a campaign dubbed, 'She is counting on you,’ the new Nice & Lovely Limited Edition aims on one hand to boost the confidence of the girl using the lotion, and on another, to help another girl stay in school.
Speaking during the product launch ceremony held in Nairobi, L’Oréal East Africa managing director Serge Sacre, said that the company would donate money from the lotions to help keep disadvantaged girls in school.
"We are proud to announce a partnership that will see Nice &Lovely commit to donate Sh5 for every limited-edition lotion bought," Sacre said.
The limited-edition lotion will be available in 200ml and 400ml packs from June 2022.
"We would like to have this partnership ensure that more girls are given a chance to realize their dreams, especially after the impact that Covid-19 has had contributing to early pregnancies and marriages, with parents lacking school fees."
Close to 200,000 teenage pregnancies were reported in 2020 alone.
According to the beauty brand, the partnership will also work on bringing out the confidence and individuality in the teenage girls while having them remain true to themselves.
"We aim to increase girls’ confidence, self-reflection, decision-making, and refusal skills so that they can make positive choices that are true to themselves," said Svetlana Polikarpova, director in charge of Sky Girls Kenya.
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