• Award-winning star Isacco splashes Sh2 million on new music video & fans can't get enough of it
• Directed by renowned filmmaker Julien Bmjizzo, the music video is a visual feast, adding an extra layer of depth to the song.
Rwandese singer Murwanashyaka Nzabonimana popularly known as Isacco has once again captivated audiences with the release of his newest single, On S’amuse meaning we are having fun.
Directed by renowned filmmaker Julien Bmjizzo, the music video is a visual feast, adding an extra layer of depth to the song.
Isacco disclosed he spent over Sh2 million in making the video.
“Truthfully, the music video expenses were substantial. Flying Julien to France and covering all his costs, especially given his experience with top artists like Diamond Platnumz, was a significant investment,” the star said in part.
He went on to break down the coast of putting together the music – from renting filming location and managing the whole crew.
“Securing models for the shoot, renting the filming location, and managing the entire crew also added to the high costs. Despite my initial budget of Sh900,000 ($6000), unforeseen events led to a total expenditure of Sh2 million ($12500). However, I have no regrets as long as it translates into a quality production for my fans,” Isacco revealed.
Isacco’s latest single delves into his unique life experiences, offering a glimpse into his world.
With a seamless fusion of captivating beats and heartfelt storytelling – Isacco says the song is about his journey that is filled with highs and lows.
“Despite the challenges, I persevered, maintaining a positive mindset to reach my goal. While the path wasn't easy, nothing is impossible with determination. Now, I celebrate my success, the key is to stay focused and work hard,” he adds.
“There will be discouragement, skepticism, and loneliness, but this is where one must never give up. Finding peace within yourself during such moments is gratifying, especially when you prove doubters wrong with unexpected achievements.”
Isacco is currently working on his second album set to drop at the end of this year.
Watch the On S’amuse Video