In an exciting move that is set to revolutionize the landscape of online content creation in Kenya, YouTube has introduced a new monetization policy, making it easier than ever for Kenyan content creators to earn revenue from their work.
This groundbreaking change not only contrasts with the previously stringent requirements but also holds immense potential for Kenyan audiences, content creators, advertisers, and marketing companies, and even tackles the challenges posed by the recent content creator tax debate.
Under the previous policies, Kenyan content creators faced significant obstacles in monetizing their channels. The high threshold of 1,000 subscribers and 4,000 watch hours within the past year made it challenging for emerging creators to access monetization tools and earn a sustainable income from their content. This posed a barrier to entry and limited the growth opportunities for Kenyan creators in the digital space.
However, the new YouTube monetization policy, effective as of June 13th, 2023, brings a breath of fresh air to the Kenyan content creator community.
With the revised criteria, creators can now qualify for the YouTube Partner Program with just 500 subscribers, 3 valid public uploads within the last 90 days, and either 3,000 public watch hours within the last year or 3 million public Shorts views in the last 90 days.
This significant reduction in requirements opens up monetization opportunities for a wider range of Kenyan creators and encourages their entrepreneurial spirit.
For Kenyan audiences, this policy shift means a more diverse and engaging content landscape. With easier access to monetization tools, content creators will have the means to produce higher-quality videos, explore innovative concepts, and invest in their channels.
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