Earlier this morning, iconic brand Blue Band launched its Africa-wide social media platforms. The event was held at Raddison Blue, Upper Hill, Nairobi area. The brand seeks to expand its social media presence in an age where news is primarily consumed on the Internet.

Blue Band has been used since 1955 on breakfast tables. It's used for common foods like kale, porridge, bread and rice. It's the most used margarine in Africa. Here are photos from the launch: