Susan Kaittany was the brains behind luxury salon brand Posh Palace. She was thrust into the limelight after her business partner, Betty Kyallo, called the police on her.
The business relationship was over. Now, Susan takes us through the roller coaster that has been her life since the incident.
Susan and KTN news anchor Betty Kyallo started a luxury salon business together called Posh Palace.
“From my background of modelling, dressing up, getting your make-up done over and over again. This never really leaves you. Even when I was in campus when we would go out, my friends would come and I would flat iron their hair, do their make-up, so yeah, I have done it with my own hands.
“I felt the need to make people beautiful and happy. So, Posh Palace for me was, I wanted to do a business that everyone else has done, but I wanted to do it differently,” Susan told The Star.
To market her salon, Susan thought that Betty Kyallo would help a big deal by bringing along her social media clout.
“I met Betty Kyallo when she was getting married. It was a celebrity wedding. Thereafter we sponsored the wedding, we sponsored the honeymoon to Dubai and Mauritius and after that, we became friends.
Adding, “And of course having done the influencer marketing with her for our events and travel company, I really wanted them to be happy. I knew that if Kenyans saw them happy then definitely it would reflect very well on our company. And that is exactly what happened.”
She continued, “So I thought the same kind of marketing would work for Posh Palace. And that is why I brought her on board. Along the way, it did not work out, unfortunately.”
Unfortunately it did not convert to sales as Susan had hoped.
“I think influencer marketing should remain influencer marketing. It is one thing to do influencer marketing and it is another to actually give somebody shares and then bring them in as a partner.”
Mpasho.co.ke was first to publish this document from the registrar of companies that details both Susan and Betty hold 50-50 ownership of Posh Palace ownership.
That was when Susan asked Betty to raise Ksh 20m to match match her 50% shares in the ownership of the company.
“I gave her that opportunity but of course, the thing about influencers is they are not used to having to give capital for anything. Or pay for anything. When you sink Sh40 million into a business, really, it cannot amount to influencer marketing.”
Adding, “Then in that case, I can afford to pay an influencer marketer Sh200,000 per month for that service, if you compare it to the value of the business. So, that is why in the long run it just could not work.”
Betty then left the business and started her own called Flair.
“I’M NO LONGER AT POSH PALACE. 2018 IS ALREADY LOOKING UP, I AM VERY EXCITED FOR THIS YEAR. POSITIVE ENERGY, LOOKING AT GROWING MY BRAND FROM WHERE IT IS TAKING IT TO THE NEXT BRAND. GOD HAS BLESSED ME SO MUCH TO THE POINT THAT I’M ABLE TO HAVE SOME LITTLE INFLUENCE HERE AND THERE WITH GREAT SUPPORT FROM MY FANS. I’M LOOKING FORWARD TO WORKING WITH BIG BRANDS, MAKE MONEY AND SEE WHAT THIS WORLD HAS FOR BETTY KYALLO,” Betty said.
Listen to the exclusive audio of her talking about all this below:
A former Posh Palace employee, by the name Rachel took to social media to gloat at joining Betty Kyallo new business, she posted:
“I am humbled to work with a beautiful soul betty kyallo God’s favour be with you always. Flair by Betty is my new office.”
Susan wished her well saying:
“I wish everyone’s business flourishes. I did not think it would end up like this. I’m just a businessperson who got into this situation and now I just want to live my life the way it was before all this drama.”