Tanzanian crooner Ali Kiba's ex-manager Christine 'Seven' Mosha has landed a mega deal with Sony. The CEO and founder of Rockstar Africa was appointed to lead Marketing and Artist Development for the East Africa region by Sony Music Entertainment on December 15, 2020.

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A statement by Sony reads;

Starting with immediate effect, Mosha will build out the company’s roster of local talent and amplify its international repertoire and existing catalogue across the region from her base in Tanzania. She will report directly to Sean Watson, Managing Director, Sony Music Africa.

Sean Watson praised Mosha for her hard work and he said,

'Seven has spent most of her life contributing to the African entertainment industry. She is a passionate advocate for everything East Africa has to offer the world. For a number of years she has already been a key partner to us, providing unique insight into the nuanced ways of working in East Africa, which is such a strong and vibrant hub for music in the continent. So we’re delighted to have her on board, helping expand our East African roster of artists and showcasing our international repertoire to new audiences.'

Speaking after the appointment, Mosha said,

'Sony Music has such a great history in the entertainment industry globally, so to be a part of this company at this point in my career feels like such a great fit whereby I can bring my experience and business acumen to the organisation.'

She added;

'I am very excited about joining Sony Music Africa look forward to continuing to make a positive impact in the entertainment industry, not just in East Africa but across the continent.'

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Mosha began her career in 2006 as a morning radio presenter, promoter and media-marketing guru at Clouds Media Group, a leading media house in Tanzania, before moving to MTV in 2005, where she headed up A&R and Commercial in Africa, launching MTVbase in Tanzania, and working on projects including the Staying Alive Campaign with Kelly Rowland in Tanzania and the Water for Life Tour in partnership with the United Nations, Cloud Media and Jay Z.

Mosha, who has been in the music industry for over 15 years has worked with other several artistes among them Ommy Dimpoz 2019, many actors and actresses as well as producers.