It may fall under the luxury category but as well all know, it is the emotional worth that matters when we’re buying a product. The exclusivity, the feeling of belonging to a particular class. That’s what designer Angelo Petrucci, Chief Master Tailor for Brioni is bringing to Kenya.
He’s here to make orders for his suits, which he says are not expensive but costly due to the time put into their production. An average suit in the mass-production market takes 2-3 hours to complete, while Brioni takes 18 to 22 hours to produce, sometimes 48 hours.
If you buy this suit, you’ll be in the same class as Brad Pitt, who gets dressed directly by designers. By the way, the suit is meant to be worn during special occasion.
Ever wondered why that one person pushed you roughly on your way to school in town? It may have been the designer underwear they were wearing that made them feel out of this world. That’s what luxury is all about; timelessness.
Brioni has dressed the likes of Donald Trump, Nelson Mandela, Leonardo DiCaprio and Prince Andrew – so buying the suit makes you above average. Brioni has also dressed James Bond, as seen in GoldenEye, Casino Royale, The Spy Who Loved Me and Moonraker.
The private fittings – which are by bookings only by the way – are being done at Serena Hotel in Nairobi.
Here are some of the Brioni Suits: