It was a magical night for SportPesa when the leading gaming firm rose to the podium to accept two major trophies at the prestigious Discovery Sports Industry Awards gala held in Johannesburg, South Africa on Thursday.

Kenya’s biggest investor in sports carried the day in the Best African Sponsorship for its support of the grassroots league Super 8 in partnership with local organization Extreme Sports Limited.

SportPesa’s campaign ‘Made of Winners’ then won the gong in the Pan African Campaign of the Year category and came second overall on the night to New Balance who took home five awards.

It was a solid return from the glittering black tie ceremony that pooled leading international brands involved in sport with SportPesa submitting three entries under the Best African Sponsorship category.

“This is not only a win for Kenya but a win to Africa and global fraternity. It has not been an easy journey but the lives we have changed inspires us daily giving us assurances that we are on the right track,” Karauri added.

The DSIA awards celebrate excellence in the sports industry, honouring the people and corporates behind the growth and success of various sports initiatives globally.

Since it launched into the country three years ago, SportPesa has offered support to several sports organizations across various disciplines including motor sports, boxing, football and rugby among others.

It currently supports the four most popular football clubs in East Africa; Kenya’s Gor Mahia FC and AFC Leopards SC as well as Dar-es-Salaam based titans Tanzania’s Simba SC and Yanga SC.

The company is also credited with the revitalization of boxing in Kenya after its partnership with the Boxing Association of Kenya led to an increase in the number of teams per leg from below 10 to at least 16 teams at each round.