Hundreds of party goers filled up Club Blend in Thika to witness the self-proclaimed King of Rap, Khaligragh Jones and Club Bangers Sailors Gang perform their hit songs “Yes Bana” and “Wamblambez” amongst others lined up songs on the night. Sailors gang took the stage early on bringing the packed club to their feet with each hit song better the previous one.
This the paved the way for the real ‘OG’ “Papa Jones” Baba Yao” to get on stage to a rousing applause and cheering. The recent winner of the Best Rapper Award in Nigeria did not disappoint with an electric performance playing hit after hit for over an hour and a half non-stop. Amongst the most popular hits he presented were Mazishi, Omolo, Wanjiru na Akinyi, Sondeka, Kasabuny and Rewind a collabo featuring Sauti Sol.
The DJ line-up also spiced up the night. The energized crowd couldn’t stop dancing to the good mixes. The mix of the styles was clear to see with a stand out set by DJ Niche leaving the crowd baying for more.
The RedStar Experience in Thika was part of KBL’s sensitization efforts to showcase their new quality premium drink, RedStar Vodka launched in Eldoret this past December. The new proposition has taken the vodka segment by storm barely being two months in the market.
Speaking at the event, KBL Innovations Manager, RedStar Vodka, Victoria Mbugua expressed her excitement at the brand’s reception in market hoping for the same vibe would be seen throughout the country “We are delighted to be here in Thika to host a RedStar Party and are amazed by the turn-out during this valentine’s weekend. We have been buoyed by the reception of the new value proposition in the market just two months post- launch. We believe Red Star caters to a market need and provides an exciting new option in the vodka category,” said Ms. Mbugua
KBL’s business direction continues to make products increasingly accessible and relevant to this market category. With constant evolving profiles of this market category through tastes and preferences, KBL has continued to leverage this valuable insight to guide their innovations agenda across multiple alcohol-beverage categories.
Following the launch event in Eldoret and the successful consumer event in Thika, RedStar Vodka plans host several great parties around the country to provide an opportunity for more consumers to taste and experience the new vibe that is RedStar Vodka.