Random thoughts: Best Mother's Day campaigns of 2018

Piece by: Random Like Arum
Lifestyle

The list is out and you'll love it. This year, we had fun looking at creative campaigns for Mother's Day and we were wowed by the best ones, both locally and internationally.

These are the ones that caught out attention.

1.Verizon

Verizon had an amazing offer for mothers day where you could get up to 50% off an iphone 8 for mom. Whose mom wouldn’t want an iphone? Let your mom take dope selfies for her whatsapp groups and oh… be prepared for the “How do I turn it off?” questions.

Check out the ad

2. Swarovski

Luxury jewellery brand Swarovski had a campaign which celebrated the unique bond between a mother and her child in a moving campaign starring brand ambassador Karlie Kloss. The model icollaborated with influential moms including Maye Musk, Chiara Ferragni, Maggie Jiang, Devon Aoki, Shannan Click and Oluchi Onweagba to pay tribute to the greatest style muse – mom. Beautiful and bright jewelry adorn the campaign’s stars.

See the ad here

3. Lush cosmetics.

What better way to get your mom a relaxed weekend than to give her the ultimate bathtub experience. Lush cosmetics North America promises your mom the ultimate therapeutic shower experience with their uniquely crafted shower bombs.

Ofcourse, you will have to be sure that your mom has a bathtub at her place.

4. Stockland shopping centre Australia.

If there was ever a campaign that stirred emotions which made you want to call your mom, its this one. The theme of “From traditional mums to step-mums to single parents – this Mother’s Day, we’re celebrating all those who mum” is touching and acknowledges all the people who play amother role in our lives. Here is the ad

5. Safaricom #GiftOfMum.

What better way to show the unique mothers experience by getting moms to share their experiences from their motherhood journey? Then surprising them by showing them clips of how much their children love them? It shows us that moms really don’t know how we feel about them…

6. Budweiser.

“Behind every great athlete is a mom who helped them get there. Watch our tribute to featuring the voice of Wanda “Mama” Durant. ”. An ad featuring Wanda Durant, mother of 2016-2017 NBA finals MVP Kevin Durant. Mothers of elite athletes play an important role in helping them hone their skills. Who is the number one fan you have? Its mom

7. The Incredibles.

Pixars super hero animation promoted their movie with mothers themed ads highlighting a mom in the middle of a mission multitasking between chasing a villain ant having a conversation with her children over the phone. Its no secret that Mothers are the experts at multitasking

8. Omo.

Unilever Kenya’s soap brand ran a campaign themed “Motherhood is tough on hands. Omo cares for Moms hands”. You cant help but associating OMO with ensuring that your mom has soft hands which will enhance her gentle care for you