It was pomp and colour as Radio Africa launched its newest product on Tuesday, November 29 at the Nairobi Capital Club.

Bamba Sport is a 24-hour Sports news and information channel that sits on the Bamba TV platform. Head of Bamba Sports Carol Radull says the channel, which has been on air since June, is designed to be extremely interactive, with fans calling in live and engaging each other on social media during the hourly sports news bulletins adding that it contains the latest sports news across the world

Radull says the station will also promote local sport more.

This comes almost two years since Radio Africa Group launched Bamba TV decoder.

Bamba TV decoder is a free-to-view digital service which focuses on delivering quality television programmes, disrupting the market with channels that were previously available only on pay-TV.

The service is accessible on digital set-box which enables TV owners to watch over 50 local and international channels.

- Brian Ndung'u