• TikTok also launched a 3-part series titled #TikTokForPeace in partnership with Article19 which is a series of TikTok LIVE streams.

TikTok’s SSA Government Relations, Fortune Mgwili-Sibanda
TikTok’s SSA Government Relations, Fortune Mgwili-Sibanda
Image: TikTok

TikTok has launched product features and completed in-market activities to support its vision to help its community access factual and authoritative information about the Kenyan general elections ahead of 9 August.

These efforts are part of TikTok's commitment to curb misinformation in the lead up to the elections and ensure that information is shared responsibly.

The team in Africa did week-long engagements in Kenya targeting NGOs, government, media, corporate organisations, civil societies, educational institutions and other role-players that form part of the TikTok community in Kenya.

TikTok’s SSA Government Relations, Fortune Mgwili-Sibanda said;

"We are engaging with diverse stakeholders in Kenya to discuss opportunities and challenges for dynamic solutions in a fast-paced digital world. Our resolve is to spread positivity in markets where we operate as we promote peaceful coexistence."

These stakeholder engagements in conjunction with the launch of the elections hub in Kenya affirms TikTok’s commitment to being a responsible industry leader all over the world.

As part of the initiative, TikTok launched a 3-part series titled #TikTokForPeace in partnership with Article19 which is a series of TikTok LIVE streams.

The Live streams were hosted at Strathmore University, Policy Innovation centre and streamed on the Article19 TikTok page featuring key opinion formers in government, civil society and academia, to focus on tolerance, building bridges and active citizenship.

"TikTok plays a significant role in shaping discourse around Important topics.

Using TikTok as a medium through which to engender an atmosphere of mutual cooperation during Kenya’s national election period is part of our resolve to provide a platform that promotes peace and provides a safe space for positive digital expression," says Mgwili-Sibanda.

In Kenya and beyond, the online community is also encouraged to be a part of the campaign by reporting harmful content that appears untrue and fuels any political intolerance in any way.

Evelyn Casina, CEO at Eveminet Communication Solutions Limited said the highlights was  security and privacy and in-app features that I didn't know existed to keep us and children safe.

"The screen time management feature which was also a key highlight because the prompts to take breaks is so important and it is one of the tools I will use in client sessions.

Reporting is made so simple which is amazing for younger users, but more importantly, no one is too old for TikTok; the platform offers a variety of ways to harness its power.

I feel empowered and confident to use the app and to be able to effectively help young people plus their families be safe and inspire creativity."

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