When Nation FM rebranded for the umpteenth time they decided to ditch the entire RnB junk they had been going with that really only just felt wishy washy at best and decided on yet another abstract concept, "Infortainment".

It is one thing to be ambitious but quite another to trip up on your own hubris. To want to disturb and possibly distort the market is a rather ambitious strategy but what most do not understand about it is it demands that you remain firmly grounded while selling everyone else the pie in the sky.

There was alot of hue and cry around the need for radio waves to be cleaned up but what I wondered was whether they had analyzed the Karf reports they kept sponsoring... One thing Nation FM executives should have noticed is the lack of any religious radio stations in the top 10 category leave alone the top 3!

One would think this would inform the direction of the station. That was why as I sat down with my friends discussing the new shift in strategy I couldn't help but be astounded at the disdain the older generation have for change and adaptation.

Was it suicidal for the station to upset a market audience they had held onto for over a decade? I hold the opinion that, the populace will not change to suit your idea of what they should be listening to at your behest, it is for you to adapt to the changing time of the audience needs.

Remember how Nation FM attempted to kick off a media war by dissing Maina Kageni and King'ang'i?

I guess they have the last laugh huh?

Reports indicate that in all, 36 people were sent home! 36 people have been rendered unemployed. That is sad. It says Nation FM have nary a clue as to what Kenyans want to listen to.

Allow Uncle Chim Tuna to clue you in, Kenyans want drama. Kenyans want to feel that their lives aren't the only ones messed up. Kenyans want to hear veiled allusions to sex. They want to hear about scandalous break-ups and things that take their minds off the garbage state of the economy.

UNCLE CHIM TUNA HATH SPOKEN!