This interesting habit is catching on here in Kenya, especially through the growth of social media. It is the act of giving customer feedback on experiences of shoppers and consumers with products and services. This is what is known as customer review.

Customers get to voice their complaints and demand better services and products on these platforms, holding businesses accountable.

Through these forums, people praise great customer service and great products. Businesses get much more than just bad reviews from customer reviews.

In fact, they benefit from well managed negative reviews as well. Why? You may wonder.

1. You Get Important Feedback

Getting reviewed by customers gives you a chance to find out exactly what they think of you and your services and products.

This way you can see the areas that need improvement in your business. Customer reviews, are a learning opportunity. When asking customers to review you, you can also ask them to add suggestions of what they think could be better. You may find great ideas in them.

2. It’s a Marketing Tool

Having customers review your business ensures they share their experience with others which in turn informs them of your great services and products.

Customer reviews come in handy especially since more consumers base their decisions on whether to use your products or services on reviews by other people.

3. Give Information to Potential Customers

As well as being a marketing tool, reviews especially great reviews gives potential customers extra information they would have had to search for.

For example, customer reviews can reveal the location of your business or the best meals to order should they come to your establishment.

Having customers review you ensures that they share their experience with others which in turn informs them of your great services and products.

Customer reviews come in handy especially since more consumers base their decisions on whether to use your products or services on reviews by other people.

4. Makes Customers Feel Appreciated

By asking your customers for their opinions and thoughts, you are showing that you value them and that what they think is important to your business.

A customer needs to feel that they are involved in shaping your business. Happy customers are loyal customers.

Would you like to read about other customers' experiences? Visit and interact, share your own experiences and also help many other Kenyans!