George was so engrossed in his book, The Danube Pilot, by Jules Verne, in Greek, which he said he has read seven or eight times since his parents bought it for him in Cairo 53 years ago, that he also did not appear to notice a fellow audience member filming him on her phone.
Before sitting down to watch the concert at Carter-Finley Stadium, George had been running the concessions stand for his church at the venue with his wife Helen.
They did not have to pay for tickets which usually cost between $100 and more than $1,000.
He told ABC11 Eyewitness News: ‘I find Beyonce [a] great show woman, very attractive, but her music, fine, but not my style. I listen to Fifties, Sixties, Seventies music and a lot of Greek music.’
George, who is originally from Greece, said he ‘always’ has a book with him but said he watched the first 15 to 20 minutes of the concert before he started reading.
‘I’m a fan of Beyoncé,’ he told ABC News. ‘I like her CDs and she’s a very attractive young lady, but in a big event like that, the acoustics are not that great.’
The clip was shot by Michelle Gardner, a social media manager and merchandising coordinator, who tweeted the video with the caption: ‘When your wife makes you go to a @Beyonce concert with her’.
Her video, which pans the crowd with Beyonce’s voice clearly audible, then zooms in on the man who is gently swaying to the Drunk In Love beat.
Since Michelle shared the clip on Twitter on Tuesday night, it has been re-tweeted nearly 7,000 times – and has also been re-posted by hundreds of people, including the likes of Ryan Seacrest.
George, who has been to several concerts at the stadium with Helen, including the Rolling Stones, said he could not believe the excitement his book has caused – branding it ‘incredible’ and ‘almost absurd’.
He added: ‘Now if Elvis was alive that’s the concert I would watch.’
Despite his surprise at the interest his reading has caused, having now watched the video of himself, George admitted: ‘Ok, that’s kind of funny’.
Michelle, 39, could not resist recording the incident, telling Daily Mail Online: ‘I was trying not to creep too hard. Who knew it would go viral?’
Despite George’s lack of interest in the star’s talents, he seems to be the only person not totally captivated by Beyonce’s show.
Indeed, the tour has proved so popular that Beyonce has announced she is adding extra dates to the North America leg in September and October after she has performed in Europe.
Source: Daily Mail