Dj Joe Mfalme is one of the best Kenyan entertainers of our time. Whenever names of Kenyan DJs are mentioned, he appears in the top 5 list. He has an inspiring story to tell to his success; hard work and determination has brought him this far. It is the reason he is made of black and appears on billboards and performs at major events.

Just like him, you can be famous and inspiring.

Courtesy of the #MadeOfBlack254 campaign, you have a chance to be on billboards in your town and across the country. All you have to do is to tell a compeling, inspiring story about why you are made of black. The Guinness sponsored initiative aims at giving you the best chance to share with country what makes you unique.

1. Take a selfie

2. Share it with a caption telling them why you are Made of Black on their Facebook Wall or tag them on Instagram and/or on twitter at @GuinnessKE (Remember to indicate which City you are from).

3. Use the hashtag ‪#‎MadeOfBlack254‬

#MadeOfBlack254 reflects on a movement being created by a new generation of Africans with great boldness and who are already fueling a progressive new spirit of Africa.