Generation z, born between the late 1990s and early 2010s, is a cohort characterized by its unique approach to life, values and behaviors that sets it apart from previous generations.
Often labeled as digital natives, Gen Z has grown up with technology at their fingertips ,profoundly influencing their worldview and lifestyle choices,
One of the most notable shifts among Gen Z is their changing attitude towards alcohol consumption. Recent studies from "A World Finance Report" have shown that Gen Z drinks 20% less than the millennials.
The decline rates reflects a broader trend of health consciousness, increased awareness of the dangers and effects of alcohol, a focus on mental well being and participation in social outdoor activities.
Many Gen Z prioritize their physical and mental health, opting for sober lifestyles and engaging in activities like gaming, fitness or social media that do not revolve around drinking.
Though there are many challenges that Gen Z face like lack of employment, they have come up with unique ways to make their own money through self employment and online opportunities that have helped them cope with daily lives challenges like 'Paying rent, buying food, clothes and all sorts of needs.
Its also a generation that has been in the forefront in shaping a progressive future through activism and innovation.
It is a generation that has been reported to be progressive and pro-government, largely in favor of gender equity and shun of tribalism and racism.
Gen Z's have an effect based on their reach, how they communicate and associate with others. They broadly leverage social media platforms and amplify their own voices.
For instance during the recent protests that were held in the month of July, Gen Z took it to the social media to communicate and raise their issues. There was also the online X engagement between the president and the Gen Z which most of the Gen Z participated in.
In conclusion, Gen Z are pragmatic, authentic, relevant and value direct communication. They are also learned people with great knowledge and skills.
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