9 ways social media apps keep you hooked and addicted


• Social media apps cause the dopamine effect keeping you hooked. 

Phone snooping
Image: Photos For Class

Have you ever tried to stay away from your phone but found you couldn't, you always seem to go back to it every second of the day.

Do you find yourself moving from one app to another, from one comment section to another, and before you know it you have spent every waking moment of the day glued to your phone?

Here are some of the reasons why you may be addicted to your phone and how the apps keep you hooked.

1. Personalized content: They show you content based on your interests and preferences, keeping you engaged and wanting more. This is made possible by an algorithm.

Social media sites use algorithms to keep users online by analyzing features like likes, comments, shares, and time spent on a post

Personalized recommendations: Using algorithms to suggest content or accounts that align with your interests, making it more likely for you to find something engaging and continue using the app. 

2. Notifications: They send notifications to grab your attention and make you check the app frequently.

3. Infinite scrolling: The endless feed of content makes it easy to keep scrolling and lose track of time.

4. Likes and comments: The validation from likes and comments can create a sense of reward and keep you coming back for more.

5. FOMO (Fear of Missing Out): Social media apps often create a fear of missing out on important updates or events, making you feel the need to constantly check-in.

6. AutoPlay: Automatically playing videos or content as you scroll, keeping you engaged and encouraging you to continue watching.

7. Gamification: Incorporating game-like features such as badges, levels, or challenges to encourage users to stay active and compete with others.

8. Streaks: Introducing streaks or consecutive days of activity, where users are motivated to maintain their streaks by logging in or engaging with the app daily.

9. Social validation: Highlighting the number of followers, likes, or comments to create a sense of social validation and encourage users to seek more engagement.

Social media apps cause the dopamine effect keeping you hooked. The dopamine effect occurs when our brain releases dopamine, a feel-good chemical, when we receive notifications or likes on our posts, leading to a cycle of craving and frequent social media use.

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