TikTokers earn money using various ways on the app. On the app, anyone can go viral and build a following thanks to that crazy algorithm.
The most important rule of course to help you make any money on any platform is to ensure you have good content.
With a steady flow of content, and a good amount of reach, here are ways TikTok content creators make money on the app;
1. Brand Partnership and sponsorship
TikTok influencers get approached by brands for collaborations and for this, engagement, insight, and following create a big role in how they are paid.
Kenyan Tiktok creators who have been able to secure brand partnerships are Azziad, Ajib Gathoni, and Rexxie just to mention a few.
2.TikTok Gifts
With this option, users who watch their videos send them gifts as an appreciation for their content. These gifts are redeemable as cash.
There is a threshold one has to reach to enable gifts in that, your account should have a following of at least 1,000 people and also have a PayPal account to withdraw coins as cash.
3.TikTok Live
Live Gift is a feature that, once activated on your account, allows viewers to react and show appreciation for your LIVE content in real-time.
Live Gifts is one way to collect Diamonds which are awarded based on the popularity of the live videos.
Tiktokers like Njoki Muiruri revealed that since she started going live she has earned about 3.4 million on the app just from going live and being gifted by her fans.
4. Selling products
Most Tiktokers have adopted this, it is whereby they just go live and start marketing whatever they are selling from clothes to makeup products and their followers really buy them.
Companies also pay them to mention and post links for their products, and affiliate marketing and they earn when they refer clients.
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