Dubai tourism hosting Kenyan Edition of its multiple-city roadshow (Details)

Piece by: Dennis Milimo

22 September 2022

• The roadshow will highlight Dubai’s affordable experiences and the diversity of the city’s offerings to key travel partners in the visited cities.

• Highlights of the roadshow, span across travel, hospitality, entertainment and Dubai’s citywide events.

Dubai’s Department for Economy and Tourism, (DET) is today hosting the Kenyan edition of its ongoing East Africa roadshow.

The Kenyan Edition of DET comes after a successful roadshow in Uganda and Ethiopia which were part of the East Africa roadshow.

The Ethiopian Roadshow went down on September 15th and 19th September for the Ugandan Roadshow and now the Kenyan Roadshow is happening on September 22nd at the Movenpick Hotel.

The roadshow will highlight Dubai’s affordable experiences and the diversity of the city’s offerings to key travel partners in the visited cities.

Highlights of the roadshow, span across travel, hospitality, entertainment, and Dubai’s citywide events, with a focus on leisure, family travel, education, and medical tourism.

Key elements of the event will include breakout network sessions, partner presentations, one-on-one meetings, and medical facility updates.

Dubai, which is known for its continuous drive to establish, maintain and show its safe, open, and accessible system, has seen Dubai ranked as the No.1 global destination in Tripadvisor Travellers’ Choice Awards 2022.

The new tourism figures from DET show that overall; Dubai hotels maintained an average occupancy level of 76 percent from January to May 2022.

According to data from hotel management analytics firm STR, Dubai ranked No.1 globally in hotel occupancy, ahead of other international destinations including New York (61 percent), London (60 percent), and Paris (57 percent), for the January-April 2022 period.

Some of the organizations that will accompany DET to the roadshow include Hotels, Hospitals, Attractions, Destination Management Companies, and other stakeholders in the Dubai Tourism ecosystem.

Mr. Tareq Binbrek, Assistant Manager, International Relations (Africa) for Dubai Tourism (DET), commented:

“East Africa is a significant market for Dubai Tourism and is host to some of our largest travel numbers from Africa.

“This is our first roadshow post-pandemic, and we are happy to be back. We look forward to working closely with our trade partners and speaking directly to our audience. A lot of new and exciting things have come up in Dubai since our last visit to this region and so we look forward to sharing the good news with all of our East African travellers”.