A couple of issues. 1. The first was quality control and standardisation. A big component of MNC food chains is built of standardisation. That you can be sure that a KFC tastes the same anywhere you go. Or that a Big Mac in Nairobi, will taste the same in Lebanon.
The second. And this is probably the MOST IMPORTANT is food #traceability. It means that global food chain can trace your food to its source. Every single fry from KFC et al, can be traced down to the farmer who produced it. From planting, packing, transport, storage and cooked.
It might not seem like a big deal, but #TrackAndTrace technology is central to global food supply chain. If you get diarrhoea after eating KFC fries, they can tell excatly which batch made you sick, and take it off the shelf.
#TrackAndTrace technology is also an investment in legal and regulatory safeguards. Us guys can go hara and make noise on Twitter from bad food, but in many countries, litigation over #FoodSafety is serious, serious business.
#Traceability is why I imagine the idea of cooperatives does not work because you would have to track produce from various farmers, with varying farming practices. Not in the interest of profit-motivated MNCs I believe chicken is easier with Kenchic as it is single-sourced.
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