Larry Madowo Calls Out TV Stations For 'Stealing' "The Trend"

Piece by: Kwarula Otieno
Lifestyle

It is true that there's a lot of imitation in Kenyan media and the entertainment industry as a whole. This has resulted to multiple reproductions of the same ideas. And this is what popular TV personality Larry Madowo has decided to challenge. 

I called out our competitors for blatant copy-pasting and killing creativity. But my editors removed the names and softened the sting. - Larry Madowo

Even though he didn't name the stations, it's evident that top TV stations came up with other programs on Fridays just to counter Madowo's show The Trend that was already creating a buzz on social media and gaining massive viewership.

"In December 2012, I took over a respectable, high-brow current affairs show called #theTrend after James Smart left NTV. I had just returned to the station, was not yet assigned to anchor a news broadcast and nobody was particularly keen on doing the show because no proper structure for it existed."

"In just a few short weeks, I had run it to the ground with a vile variety of third-rate musicians, trending topics and, yes, socialites. For some bizarre reason that we are yet to understand, viewership numbers picked up and continue to do so today."

"What was once a thoughtful discourse on leadership and topical issues quickly became a stopover for some washed-up artistes, wannabe prophets, visiting international has-beens and other miscellaneous entertainers."

"We always assumed that people watched #theTrend to be ironic, considering how terrible a format it was. Nobody learned anything useful and we tried every possible way to get cancelled, including almost burning up the studio one time."

"They rewarded our trainwreck of a show with an extra hour of airtime, maybe because it ran so late on Friday nights that none of our bosses had really ever watched it!"

"Time well wasted, we say all the time and make no effort to do a serious show. So you can imagine our surprise when almost all the other TV stations in the country came up with their own versions of #theTrend, some on the same time slot and based on the same central idea."