Kenyans, get ready. We’re in for a good round of true excitement. Safaricom has announced a six-month partnership with Kenyan hip hop artist Nonini as one of their creative brand ambassadors.
For the rapper (real name, Hubert Nakitare) it’s definitely a lucrative deal, but what does it really mean? What do you need to know? Here’s the story.
Details on the partnership with Nonini
Nonini has had huge successes in the Kenyan music industry and his past hits are still household favorites. He is one of the pioneers of “Genge” music and like fine wine, he has matured with age. This new partnership means Nonini will now be heavily involved in Safaricom’s brand campaigns. They have the right to use his image, his voice and content.
In his capacity as a champion of artistes’ rights and a director of the Performers Rights Society of Kenya (PRISK), the artist will also represent the brand among musicians in the country. Nonini will educate his fellow artists on monetizing their songs and creative endeavors within those six months. He will use his skills as an artiste to market Safaricom data.
This appointment is directly attributable to the artist’s consistency in the music industry besides his foundation Colour Kwa Face, that exists to advocate for the rights of people living with albinism in Kenya. The Foundation collects sunscreen lotion to supply to people living with the condition as many are unable to meet the cost.
Giving his remarks on the deal, “I appreciate this chance to work with Safaricom and also look forward to learning more about the work Safaricom Foundation does. I am very passionate about Corporate Social Responsibility, and as part of the partnership I hope to participate in as many activities as I can.”
Safaricom Acting Director Charles Kare was enthusiastic about the partnership saying Nonini is the ideal fit for their ‘Twaweza’ brand spirit.
“We settled on this partnership with Nonini because he is a pioneer of new-age Kenyan music popularly known as Genge, is passionate about artistes’ rights through his involvement with PRISK and other organizations that fight for artistes’ rights. His passion for helping those in need goes in line with our brand spirit of Twaweza and we look forward to working with him on various projects,” said Charles Kare.