Kim Kardashian West says her husband Kanye West taught her that life is more important than reputation.

The Keeping Up With The Kardashians star has confessed she used to endorse whatever she could, as long as she got paid for it, but now she only accepts deals on things that is actually who she is.

She said: "I do respect the fact that he's always himself, no matter if it's popular.'

Kim continued: 'I look back at all the products that I would endorse, the cupcakes and the shoes that I would never wear, and all this stuff that wasn't me, and I would do it for the check.'

'But when we talk about it, we have very similar politics. I think what my husband fights for is the right to like what he wants to like, even if it's different from what you like. He's just fighting for free thought, but I just know his heart, so I never stress too much.'

 The episode took place amid the backdrop of the massive Woolsey Fire last November that killed three, destroyed 1,643 structures and burned 96,949 acres.

'Holy crap—it looks like Armageddon,' said Khloé Kardashian, 34, while watching reports on TV.

She and the rest of the Kardashian family got the scare of their lives as the wildfire encroached on their Los Angeles-area homes.