A month-long campaign encouraging women to grow out their body hair has got off to a flying start, with women from around the world showing their support with social media selfies.
Januhairy, started by Laura Jackson, 21, from Warwickshire was launched at the beginning of the month to help women love and accept their natural hair while raising money for charity – similar to a female version of Movember.
While some are flaunting the natural fuzz on their armpits, others have taken photos of their unshaven legs, saying there’s no shame in rocking a natural look.
One user, who posted a picture of her hairy underarms, commented: #januhairy and all year long really. #nye #2k19 #noshavenoshame
Another said: I believe in my choice of shaving when I want to, not because you think I’m disgusting.
‘I know a woman can be #sexy with #hairylegs or without. Also men are sexy with #hair or #nohair #romanianvlogger #hairylegs #freedom #freeyourself.
Another Instagram user shared a longer view with the caption: I’m so down for #Januhairy – let’s make 2019 the year that women are no longer shamed for their natural body hair.
‘Let me be clear, if my pit kitty offends you, that problem is not mine, it’s yours and you should go away and do some unpacking on that.
‘Think it’s gross on me but fine on men then you need to go check your sexism stat.
According to a 2017 study women who shave spend £6,500 and eight weeks of their life managing unwanted hair. The expenditure figure more than trebles if you wax. Think of all the better things we could be doing/spending our money on? That’s a load of holidays you could have gone on, dinners and drinks with friends, spa days etc. Is it really worth it?!’
Others were equally proud posting: ‘This ones for all you haters. Love me or hate me, either way I’m on your mind.’
Exeter University student Laura said she came up with the idea after growing out her own hair for a performance.
‘Though I felt liberated and more confident in myself, some people around me didn’t understand or agree with why I didn’t shave,’ the third-year drama student said.
‘I realised that there is still so much more for us to do to be able to accept one another fully and truly.’
She hopes to raise £1,000 for charity Body Gossip’s education program, which teaches young people about body image.