Colourism is a big problem in African countries and here in Kenyan its becoming worse. Only a few like Yvonne Okwara are brave to talk about it.
Of late many women are using skin lightening creams, injections, and other means to get that fair skin tone but are they aware of the side effects? Socialites such as Vera Sidika, Bridget Achieng are among those who’ve publicly admitted that they’ve bleached and the problem is, many women are following suit. They want to be yellow yellow.
Yvonne Okwara has revealed that her dark-skinned tone has ‘hindered’ her from getting special treatment as her light skin counterparts in the media industry.
The Citizen TV presenter has narrated how she has had to work her way up and shared the discrimination women like her face in the media industry.
‘We may all like to focus elsewhere, but charity begins at home. Before you stand up for the BLM movement, before you judge men and women for lightening their skin, telling them to love their skin, why not examine what got us here and how we got here?’ she wrote in part. adding,
On a personal note, it’s not been easy for me. Especially in this industry, I’ve seen the privilege that light skin has accorded others. I’ve seen them get away with murder, when I’ve been held to a higher standard. I’ve been expected to be smarter because, “you don’t have the looks so you’ve got to use your brain instead” It hasn’t been easy, It’s exhausting at times, but it’s also rewarding. But it needs to change.
The top media personality who’s known for her sober discussions, urged Kenyans not only to speak about black lives matter but also to address colourism.
‘We are all talking about black lives matter. But we also need to reflect on our own culture in this part of the world. Colourism. Darker skinned girls and women are treated differently. We have to work twice as hard, be twice as smart to get ahead, because, what else do we have going for us, right? Because, inadvertently or otherwise this is the standard that has been set: light skin= beauty= opportunity= work = wealth= good marriage = beautiful children It is these attitudes that have fueled the skin lightening industry , where girls just get tired of fighting the stereotype, of proving themselves, of starting from a disadvantaged position, and so give in to the craze,’ she added.
Below are photos which prove Yvonne is truly a black beauty