This ad has taken Kenyans by storm! It came out yesterday and it has been absolutely fantastic. “Take every opportunity and Make It Count.” …the new taglines for a a massive campaign launched by leading gaming firm, SportPesa. What’s the purpose? To rally Africans to rise up and take ownership of their destiny!

The TV commercial features influential figures from across Kenya and Tanzania in sports, music, lifestyle, dance and film. They simply want Africans to seize every opportunity and make it count.

Some of the public figures in the TV commercial include:

Octopizzo – Kenyan award-winning performing artist

Octopizzo Make It Count SportPesa
Octopizzo Make It Count SportPesa

Idris Sultan – Tanzanian actor and Big Brother Africa winner

Idris Sultan Make It Count SportPesa
Idris Sultan Make It Count SportPesa

Jacques Tuyisenge – Rwandan footballer and striker for Gor Mahia.

Tuyisenge Make It Count SportPesa
Tuyisenge Make It Count SportPesa

Fatuma Zarika – World Super Bantam Weight Champion of the world.

Zarika Make It Count SportPesa
Zarika Make It Count SportPesa

These individuals seem to have been chosen because they represent what Africans aspire to do. They have made every opportunity count.

Being the opening day of the World Cup, this advert is timely. It seems SportPesa is keen to market Africa’s talent and empower youth to achieve greatness.

Watch it here: