Well fam, they say there ain’t no fool like an April fool and we’re happy to have had you for breakfast yesterday with SportPesa.
…and yes, you were delicious, thank you very much!
The hot story we ran that had tongues wagging about SportPesa’s Instagram account being hacked was a good one. A really good one. It even fooled some of our writers and almost got me in to trouble with my boss.
Good thing I know how to keep my mouth shut up to midday of 1 April 2018.
Yes, it was a brilliant plan. Actually, one of the very best ever pulled on Social Media in Kenya thanks to the awesome team at SportPesa in collaboration with Mpasho.
What they are simply doing, if you hadn’t noticed, is that they are re-branding. The logo has changed and so has the font. Now, in comes the revamping of your favorite gaming platform’s Instagram accounts.
There’ll be new content and a fresh look and direction. They are keen on engaging users with even better photos that will have a more organic impact.
If this wasn’t Kenya’s best social media April fool’s prank, then honestly, we don’t know what is.
Kudos SportPesa!! Let’s do another one again next year.