Sauti Sol’s Savara had a chat with Mpasho where he demystified the success behind Bongo music.
Savara claims that Tanzanian’s culture of gossiping and cheap internet prices have catapulted their music career to levels where they are currently dominating the vast and vibrant East Africa region.
“Hatuna zile misingi na itikadi za umbeya. Tanzania wana tamaduni za umbeya na hasa kwao internet ni cheap sana [We have no deep-rooted culture for gossiping here. Tanzanians’ cultural behaviors of gossiping and cheap internet play a big role…]”
Adding, “You can not compare Tanzania with Kenya. There you get a local person with access to affordable internet and many followers on Instagram, you know… also, Kenya hakuna porojo na kasheshe.”
Savara went on to say that their music label, Sol Generation so far has signed four artistes.
“As Sauti Sol we are devoted to nurturing musical talents in the country. Right now we’ve already signed in new artistes and launched our music label, next is to see our artistes release more hits.”
The Sauti Sol hunk also hinted on a plan to release an album next year.
“We are working on an album that will be released come next year…it’s to early to name it since they’re not done with recording all songs. One big hit off the album will give us a clue on the title of the album, we are still waiting. Inside expect some international and local collaborations,” he added
Sol Generation music label today boats of 4 artistes, one group called Kaskazini, Bensoul, Nviiri the Storyteller and Sol Generation’s first lady Crystal Asige.