GeoPoll, a mobile surveying platform has released results of their survey after examining TV ratings in Kenya for over three months.
With over 15 local TV stations in Kenya, only a few dominate in terms of audience size. Citizen TV dominate in terms of TV viewership, whereas Churchill Show brings millions in for NTV.
While Citizen’s viewership stays much higher than its’ competition throughout the day, the channel does have daily peaks in audience size, most notably during the weeknight evening hours of 7pm-10pm. At 7pm during the nightly news show Citizen Nipashe and the weekend versionNipashe Wikendi, Citizen’s average viewership in October was over 2.2 million, and audience numbers stay high through the primetime schedule, never dipping below an average of 2 million viewers before 10pm.
In October KTN and NTV both had their daily peaks later in the evening hours: KTN’s highest viewership was at 9pm, with an average of 930,000 viewers from 9pm-9:30pm. NTV also had it’s largest daily audience size at 9pm, with an average of 828,000 viewers.
NTV’s highest audience size throughout the week consistently comes from the popular comedy and entertainment show The Churchill Show, which airs new episodes each Sunday at 8pm. In October, The Churchill Show had an average of 1.95 million viewers each Sunday, and the highest rated episode aired on October 12th. The October 12th episode, Season 4 Episode 32, featured several Miss World contestents and had an audience of over 2.25 million viewers.
According to GeoPoll’s daily Audience Measurement data and shown in average viewers per half-hour, here are the top stations in Kenya from October: