At the end of the "demonstration," the interviewed man was encouraged to give women "advice" on how to avoid being raped, in a segment meant to denounce sexual assault.
On Wednesday around 10 women gathered outside NCI, demanding that the station set aside time to give voice to rape victims and raise public awareness about sexual violence.
"It's a widely-watched channel in a country with a high illiteracy rate," feminist blogger Fatim Sylla told AFP.
"People see things on TV and copy them," said Sylla, a member of Allo Benevoles, an association that aids the development of women and children. "So let's use television to educate people."
Wednesday's protest was live-streamed on social media, which have been burning with anger over the programme.
The head of an association of rape victims, Benedicte Joan, said the sanctions against De M’Bella were not enough.
Despite his apologies, De M'Bella "should never again appear on our screens," she said.
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