Celebrated and award winning media personality Adelle Onyango has partnered with TraceFM to broadcast her podcast Legally Clueless.
This makes her the first African with a syndicated podcast.
After 10 years as a radio presenter, in March 2019, Adelle started a weekly podcast dubbed Legally Clueless that documents different stages of the unique human journeys of everyday African people.
Legally Clueless provides Africans with agency over their own stories and the portrayal of Africa.
With over 388,000 streams, Legally Clueless podcast was ranked the most popular Kenyan podcast of 2019.
The latest development makes it the 1st syndicated podcast in the region as it will now play on the vibrant TRACE FM every Monday, Wednesday and Friday starting the 4th of May 2020.
The audience can listen to the podcast across Kenya on: 95:3 NBI, 92.0 MOMBASA, 99.1 KISUMU, 98.0 WEBUYE, 99.09 ELDORET, 99.8 MERU and online via:
"This is an exciting partnership as it will allow more Africans to hear stories they can relate with and to tell their own stories as well.
It definitely marks a shift in how Africans consume, create and interact with audio content.
To be able to partner with a brand that is just as passionate as I am about Africa in terms of our voices, culture and people is absolutely amazing and this will definitely be a powerful journey for us as Africans" said ADELLE
This is an important shift not only for Kenya but the entire continent.
Adelle has gained international recognition for her efforts to empower African women and youth.
She has been celebrated as one of Facebook's 2019 Icons of Change; Africa Youth Awards 100 Most Influential Young Africans for 2019; OkayAfrica's 100 extraordinary African women for 2018; and BBC's 100 inspirational and innovative women in the world for 2017.
'Our brand mission is to empower and entertain, we believe that a partnership . with Adelle not only brings this to life but - also creates a platform that amplifies '4 stories from African youth that will inspire and empower our audiences.
At Trace we believe in the power of African stories told and inspired by Africans hence why this partnership was a no brainer for us.
We are aware of the positive impact this will have on our youth by enabling us connect the !earnings from the variety of paths that will be shared on Legally clueless" - said Danny MUCIRA , Trace Eastern Africa MD.
'This partnership will mark the first of many steps TRACE intends to make across the continent.
We are consistently looking for like-minded partnerships that have similar goals, we believe that to reach the over 400m youth that are the African continent we will have to create meaningful partnerships that have shared vision in creating equity in our society.