Kenyan TikTok creators are using the platform to promote local tourism as world tourism day approaches. This year’s theme, “Tourism and Peace,” aligns with their mission to showcase Kenya’s diverse beauty while fostering appreciation through content and offering fresh perspectives on travel across the country.
TikTok is impacting Kenya’s tourism industry by increasingly becoming a significant resource for travelers looking for new experiences and latest destinations. Some of the popular travel destinations recommended on the platform include: Maasai Mara National Park, Amboseli National Park, Diani Beach, Lake Nakuru, Lake Naivasha and Lamu Islands. Popular hashtags used on the platform based on the number of times published include #travelkenya, #traveltok and #kenyatravel.
According to a report by TikTok Marketing Science US Custom Travel Destination Survey via AYTM, April 2024, 83% of TikTok users agree that the platform sparks their interest in visiting new destinations while 76% are more likely to plan future trips after seeing content about a destination. The report further highlights that travel reviews, tips, educational routines and guides are the most helpful travel content that travellers on TikTok love.
Kenya’s tourism sector is experiencing significant growth, with the country expected to welcome 3 million tourists by end of 2024, and the Kenya Tourism and Wildlife Ministry projecting 5 million visitors within the next two to three years. To achieve these ambitious targets, the government is focusing on strategic partnerships and initiatives such as the Tembea Kenya campaign and the Destination Marketing Series – County Edition. These programs aim to unlock the country's tourism potential by promoting domestic tourism while attracting international visitors.
Creators that are helping both locals and international visitors rediscover Kenya’s cultural and geographic diversity include @adventuresingh who shares breathtaking views of Kenya’s natural wonders, like the Rift Valley, while @kenyannetwork and @adventuresomeke provide guides to top attractions, including budget-friendly travel spots in Nairobi.
I was almost sexually assaulted by a male fan- Comedian henry Newton