Over the years, gospel choirs have long been powerful incubators of musical talent, nurturing voices that often go on to shape the broader music industry.
Gospel choirs are not just breeding grounds for future stars, but also the heart of worship music. From local church gatherings to grand cathedrals, choirs have traditionally been the backbone of Christian musical expression.
Now in the age of digital streaming, gospel choirs are finding new ways to spread the message and melodies beyond their physical confines.
Streaming platforms have levelled the playing field, giving these ensembles direct access to a worldwide listener base.
This digital revolution is not only expanding the reach of gospel choirs but also empowering them to build sustainable careers and communities beyond their local congregations.
According to spotify, the top five most streamed choirs in Kenya in the last 12 months are
Msanii Music Group
Zabron Singers
MAGENA MAIN MUSIC MINISTRY
Ambassadors Of Christ Choir
The Saints Ministers
While most streamed choirs across Sub-Saharan Africa in the last 12 months include;
Joyous Celebration
Spirit of Praise
1 Spirit & Theophilus Sunday
Lejwe La Motheo Artists Development
Universal Khathisma Apostolic Church In Zion
Isaac And The Mighty Messengers
Loveworld Singers
Universal Catholic Church Choir
Worship House
Tshwane Gospel Choir
In Kenya, the gospel choir streams are a hit with young adults in Kenya. 38% of listeners are between 18 to 24, and 22% are 25 to 29.
At the same time, gospel choir listeners lean slightly male, with male listeners accounting for 50% of the audience compared to 48% female listeners.
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