When fame pops up unexpectedly one should be more strategic and creative in investing in recurring income benefits and expanding his brand to maintain recognition in the market and social media.
This helps in getting reliable contracts from brand companies and promotions that also boost one in sustaining the phase of recognition.
Langata member of parliament Jalango has given his opinion on Bradley Marongo who is now trending in the country.
His unique appearance in terms of height and becoming the tallest in Kenya. The Kenyan Goliath is getting unimaginable opportunities that may build him in different ways and investing in his brand.
"The people in charge of his brand would look for something that will last longer than him being tall, what can he be able to do than this person that is using his brands now I hope that they are signing better contracts that can last this guy a longer time," Jalas said.
This comes after Bradley had the opportunity to endorse some companies' brands - a big turnover for him.
The former radio host compares this situation with that of Githeri man. Githeri man became famous back in 2017 when he was pictured holding a pack of Githeri queuing to cast a vote.
This went viral and attracted fame resulting in approaches by different brands.
He endorsed most brands and even the president tailor by then, promised to dress him for a year. Within months the fame evaporated leaving the guy in poverty.
"Hiyo brand yake how big it is right now, atengenezee chapaa saii mtu akimletea kitu achukue,"
Jalongos's advice remains to the Kenyan Goliath that he should capitalize on the opportunity that follows him.
This ensures his fame doesn't become a transient moment. He should be at the peak all the time. It comes as a matter of investing in brand building that sustains ones potential in different benefits.
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