How the launch of Jeffree Star's beauty products in Nairobi went down [Video]

Piece by: FRIDAH NJERI

04 August 2024

• The invite-only launch event was graced by several Kenyan stars including; Chiki Kuruka, Chimano, and Dennis Karuri among others.

Beauty mogul and entrepreneur Jeffree Star launched his beauty products yesterday for the first time in Africa at Gem Forest Hotel in Kenya.

The event was all about welcoming his brands to the African market and also guests had the privilege to try out his products.

His products are now available at various beauty and cosmetics shops around the country.

The invite-only launch event was graced by several Kenyan stars including; Chiki Kuruka, Chimano, and Dennis Karuri among others.

Jeffree Star teamed up with Blushbox Kenya for the launch of his products in Nairobi Kenya and it was a huge success.

"Last night my friend @blushboxkenya launched @jeffreestarcosmetics in Kenya @gemforestnairobi.The quality of the makeup is SENSATIONAL! Make sure you check it out, I’ve never been to a launch where folks are queuing to buy a product!@afuzion_254 performed AND I got to spend time with some of my favorite humans. Waking up smiling covered in glitter 😂😂 @far.aliwa I’m PROUD to be your friend mama 💕," Chiki Kuruka shared after the event.

Jeffree Star's beauty journey is marked by several significant milestones and achievements over the years.

Here's a detailed and dated overview:

Early Career

2003-2006: Jeffree Star gained fame on MySpace for his music and unique, androgynous look. He built a substantial following, leveraging his online presence to promote his music and style.

Transition to Beauty

2014: Star announced the launch of Jeffree Star Cosmetics. He invested his life savings into the brand, initially focusing on creating a line of liquid lipsticks.

In November 2014 the first collection of Velour Liquid Lipsticks was released. The products quickly gained popularity due to their vibrant colors and long-lasting formula.

In 2015 the brand expanded its product line to include Lip Ammunition, traditional bullet lipsticks.-

In 2016 Jeffree Star Cosmetics launched its first eyeshadow palette, "Beauty Killer," named after Star's debut album. The palette was well-received for its bold colors and quality.

In 2017 the "Androgyny" eyeshadow palette was released, showcasing Star's signature style with a mix of neutral and bold shades. The same year, the brand introduced Skin Frost highlighters, known for their intense shimmer and large pans.

In the year 2018 the "Blood Sugar" eyeshadow palette launched, becoming one of the brand's most iconic products. It was part of the "Love Sick" collection, which included new Velour Liquid Lipstick shades and Skin Frost highlighters.

2019: The brand released several high-profile products, including the "Blue Blood" eyeshadow palette and the "Jawbreaker" collection. Star also collaborated with Shane Dawson on the "Conspiracy" collection, which became a massive success and sold out within minutes.

2020: Jeffree Star Cosmetics launched the "Cremated" palette, followed by the "Orgy" collection, which featured a vast range of nude shades. The brand continued to release seasonal collections and expand its product lines.

2021: The "Pink Religion" collection was introduced, highlighting Star's love for the color pink. The collection included an eyeshadow palette, liquid lipsticks, and highlighters.

2022: Jeffree Star Cosmetics launched the "Pricked" eyeshadow palette and expanded its offerings with new lip glosses and skincare products.

2023: The brand continued to innovate, releasing the "Psychedelic Circus" collection, which included vibrant eyeshadows, lip products, and unique highlighters.

Business Expansion

2020: Star purchased a sprawling ranch in Wyoming, where he planned to expand his business ventures beyond cosmetics. He hinted at potential future projects, including a skincare line and other lifestyle products.-

2021: Jeffree Star Skin was launched, offering a range of skincare products. The line included cleansers, moisturizers, and serums, aiming to provide high-quality skincare solutions.

1st August 2024 at Gem Forest Hotel Nairobi, Kenya, Star launched his beauty products for the first time in Africa. The products are now officially in the market and ready for purchase.