Starting off the year on an exciting note and in a move to showcase the dynamic synergy between technology and music, Africa’s leading music streaming and download platform, Boomplay, and reliable smart life brand, itel, have joined forces to bring an enthralling itel P55 Series activation campaign and music festival to selected tertiary campuses across Africa.

Dubbed “Power Up Your Life”, the fun experience comes in the form of product activation events and a mega music concert where the two brands will engage students and the general public to showcase the latest itel devices and also provide them the opportunity to dive into Boomplay’s extensive music offerings.

The Kenya edition of Boomplay and itel P55 Series launch and music festival has been running from Monday 19th February to Friday 23rd February, 2024 and the campuses to host the activation events are Kenyatta University (KU) and Jomo Kenyatta University of Agriculture and Technology (JKUAT).

A mega concert featuring fan favourite artists including Buruklyn Boyz, Femi One, Buotross, Ssaru, V-Be, Bahati, DJ Lyta, MC Togzik and more will climax it all on the last day at Kenyatta University (KU).

The launch of itel’s new P55 Series Phone and E1 Smartwatch will be a special feature during the activation and music events.  itel P55+, the first 45W fast charging smartphone of itel, features long-lasting battery and high entertainment, which is highly recommended to students and music lovers.

Commenting on the partnership, Martha Huro, Managing Director East Africa at Boomplay, relayed that, “We are excited to partner with itel to bring the best of technology and music experience to the student community in Nairobi, Kenya.

This partnership is in line with our quest to extend the unique music experience on our platform to users and their communities. We believe that by directly engaging students and the general public, we will open more avenues for the Boomplay brand to be experienced.

The fusion of Boomplay’s music experience and itel’s affordable and innovative technology to provide an extraordinary experience for students makes this partnership a noteworthy one in the ever-evolving intersection of technology and entertainment in Africa.” 

Ryan Zhang, Brand Manager at itel Kenya also shared that, “ itel Kenya is buzzing with enthusiasm as we embark on a journey to fuse technology and music seamlessly by diving into a collaboration with Boomplay.

We are excited to bring you a smartphone that’s not just a celebration of innovation and music, we are creating a symphony for students that promises to redefine your smartphone experience at pocket friendly prices .”

Boomplay is recognized as Africa’s leading music streaming and download service and boasts of a vast catalogue of local and international tracks. The platform has become an integral part of Africa;s digital music landscape providing users with a seamless and enjoyable ad-supported and premium music streaming experience. 

Itel, widely known for its affordable and innovative mobile devices, has built a strong presence in Africa to become a household smartphone brand among the tech-savvy youth. Its commitment to delivering accessible cutting-edge technology at affordable prices has enabled it to earn a huge user base among students and young professionals. 

As the Boomplay and itel “Power Up Your Life” train moves to campuses, the collaboration is expected to leave a memorable mark.

It promises an amazing experience of technology and entertainment for students who can expect to enjoy fun games, social trends, music performances, interactive demos of the latest mobile devices including the new itel P55 Series Phone and E1 Smartwatch and exclusive giveaways. 

Get aboard the train and stay tuned as Boomplay and itel offer the best campus experience, bringing the beat of music and dazzle of technology to you!