Guinness unveils new innovation set to revolutionize experience for beer drinkers

• Guinness introduces the new Guinness ProServe

Guinness unveils new groundbreaking innovation set to revolutionize experience for beer drinkers

On the right: William Craig testing the Guinness Pro Serve during the launch of the new technology @ K1 Klubhouse

Guinness has announced the launch of the New Guinness ProServe, a groundbreaking innovation set to revolutionize experience for beer drinkers in Kenya.

Crafted with precision and expertise, the Guinness ProServe ensures that every step of the pouring process is meticulously executed.

Drinkers will simply need to insert a chilled Guinness 330ml can, pull the lever and the Guinness ProServe does the rest; expertly tilting the glass to the perfect angle before releasing the rich, dark Guinness liquid in a beautiful two part pour to form a thick, creamy head. 

Launching in 5 bars across Nairobi, Guinness drinkers at K1 Klub house, Bar Next Door Kiambu Road, Geco, Kengeles and Bar XO will be able to experience the creamy, fresh taste of a perfect Guinness in seconds. 

Global Head of Guinness quality, Steve Gilsenan is in Kenya to mark the launch and celebrates monumental technological breakthrough bring drinkers the perfect Guinness pour.

Using ultrasonic pulse technology, the Guinness ProServe has been pioneered here in Kenya to carefully create a smoother, creamier dome-shaped head to deliver a Guinness sensory experience like no other.”

Guinness global head of Quality, Steve Gilsenan demonstrating how the Pro Serve operates during the launch of Guinness Pro Serve @BarXO
Image: courtesy

“We are so excited to show consumers what Guinness has been developing” says Guinness Shopper Marketing Manager, Duncan Onwong’a.

 “The true magic of Guinness unfolds when it is chilled perfectly, tilted at the right angle and poured slowly to enjoy its complex flavours and we’re thrilled that the new Guinness ProServe will bring this experience to consumers in an easy, automated and exciting way. We look forward to seeing our consumers come together over a perfect Guinness at K1, The Bar Next Door (BND), Bar XO, Kengeles and Geco.”

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