Willis Raburu appointed director of digital services at Cape Media

Piece by: PERPETUA ETYANG

18 December 2023

• Raburu will be responsible for driving the continuous evolution of TV47, Radio47 and 47 Digital products.

• Cape Media said Raburu will benefit the company with his extensive media experience spanning 13 years in the media industry where he has served in different capacities.

Media personality Willis Raburu has been appointed the director of digital services and Innovations at Cape Media.

Raburu will be responsible for driving the continuous evolution of TV47, Radio47 and 47 Digital products.

Cape Media said Raburu will benefit the company with his extensive media experience spanning 13 years in the media industry where he has served in different capacities.

Raburu holds a Bachelor of Science in Information Sciences from Moi University and is currently pursuing a Master of Arts in Communication Studies with a focus on Strategic Corporate Communications at USIU.

He will be tasked with developing a comprehensive strategy and roadmap for the design, development, and maintenance of Brand 47 digital products and presence.

One of his primary objectives will be to enhance the overall user experience, ensuring seamless interactions across the company's digital platforms.

"We are pleased to have Raburu on board. He will bring a valuable strategic skill set of performance and brand-building digital capabilities to the team," Cape Media Director of Operations Wilson Mbugua said.

Raburu left Citizen TV in June 2023 after a 13-years having joined in 2010.

He grew his career from an intern to one of the most celebrated TV hosts in the country. He transitioned from an intern to a News reporter, and later a host of 10 over 10 show.

Ruburu currently works for TV 47 as the host of the Wabebe Experience show.

In October the Media personality resigned as chairman of the Nairobi festival committee.

Raburu cited the need for systemic change as one of the reasons he decided to quit.

He explained that the decision to step down was rooted in his belief in the pressing need for systemic change to improve service delivery and leadership within the county.

"I have officially informed the leadership of the county that I will no longer be serving in my current capacity as chair of the Nairobi Festival committee," he said.