This campaign invites consumers to express their authentic selves, fostering a sense of unity and belonging.
Here's the lowdown of the spectacular journey this competition will undertake:
The Auditions: The pulse-pounding auditions will take center stage across the Mountain, Lake, Coast, Nairobi, and Rift regions. It all kicks off in Thika, but stay tuned for further audition dates to be announced on the official Smirnoff social media platforms – Instagram and Facebook.
The Top 20: Our meticulous organizers and discerning judges will meticulously select the crème de la crème from the video submissions, forging the elite Top 20.
The Thika Showdown: The Top 20 DJs will engage in a face-off at the Unleash Your Edge Fiesta event in Thika, an electrifying prelude to the main event. The judges will handpick the exceptional Top 12 DJs who will carry the torch forward in this fierce competition.
Battle Royale on "IWAKE": From Thika, the Top 12 DJs will take center stage on the KTN entertainment sensation show "IWAKE," captivating audiences over six to seven heart-pounding weeks. Home viewers will don the judge's hat, participating in a riveting voting process that culminates in a dramatic elimination.
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