Celebrating National Tequila Day in Kenya

How National Tequila Day was celebrated in Kenya [Photos]

Piece by: PAUL AMUKO
Entertainment

• On July 24th, tequila enthusiasts in Kenya and around the world celebrated National Tequila Day, a day dedicated to honoring the beloved blue agave spirit.

Alex Kavita, EABL reserve brand ambassador
Image: Moses Matiba

On July 24th, tequila enthusiasts in Kenya and around the world celebrated National Tequila Day, a day dedicated to honoring the beloved blue agave spirit.

In Kenya, East African Breweries Limited (EABL) marked the occasion with a vibrant fiesta at Bustani in Nairobi, where guests were treated to an immersive experience that unveiled the secrets behind the crafting of tequila.

The event showcased the dedication to proper presentation, maintaining a premium delivery, and consuming tequila in a more sophisticated manner. Let's dive into the festivities and traditions that made this Tequila Day a memorable one.

National Tequila Day in Kenya
Image: Moses Matiba

A Taste of Tequila's Heritage and Craftsmanship:

EABL's celebration at Bustani allowed attendees to delve into the rich heritage and craftsmanship behind tequila.

Alex Kavita, the reserve brand ambassador, took guests on a captivating journey from the agave farm to the barrels and into the glasses, revealing the intricate process of creating this revered spirit.

Attendees learned that tequila is made exclusively from the blue agave plant, which takes seven years to grow, making it a truly premium and artisanal beverage.

National Tequila Day in Kenya
Image: Moses Matiba

Understanding Tequila Varieties:

During the event, guests got to taste and experience various tequila varieties, including Don Julio’s Blanco, Reposado, and Anejo.

Alex Kavita explained the unique characteristics of each type, ranging from the crisp and citrusy notes of Blanco to the deep and complex flavors of Anejo, aged for up to three years.

The education on tequila varieties opened up new ways for enthusiasts to savor and appreciate the spirit beyond the traditional salt and lime rituals.

National Tequila Day in Kenya
Image: Moses Matiba

Elevating the Tequila Experience:

EABL executives, including Managing Director Jane Karuku, emphasized the need to elevate the tequila-drinking experience.

They urged consumers to move away from the tradition of "knocking back" tequila shots and encouraged a more sophisticated approach to sipping tequila, akin to enjoying a fine whiskey or other premium spirits.

The focus was on showcasing tequila as a drink for savoring and appreciating its unique flavors and complexity.

Celebrating National Tequila Day in Kenya
Image: Moses Matiba

Raising the Bar on Premium Presentation:

The event highlighted the importance of proper presentation in elevating the perception of tequila among consumers.

They stressed the significance of creating an experience that aligns with premium brands like Don Julio. By doing so, they aim to differentiate true tequilas made from 100% agave from lower-quality mixos that may include additives.

Embracing Responsible Drinking:

As the festivities continued, the emphasis on responsible drinking was paramount. EABL encouraged attendees to enjoy tequila in a way that complements its artisanal qualities without excessive consumption.

The idea was to savor tequila, appreciate its craftsmanship, and share the experience with friends in a responsible manner.

National Tequila Day in Kenya
Image: Moses Matiba

In Summary:

National Tequila Day in Kenya, celebrated with zeal and passion by EABL at Bustani in Nairobi, provided a memorable and educational experience for tequila enthusiasts.

The event showcased the rich heritage and craftsmanship of tequila, while also promoting a more sophisticated and responsible approach to enjoying this beloved blue agave spirit.

As the world continues to appreciate tequila for its unique flavors and cultural significance, the celebration of National Tequila Day remains a cherished tradition for all those who raise their glasses in honor of this exceptional beverage.

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