Piece by: Maureen Waruinge

25 June 2023

• The father of two has revealed why he uses clout to market his content.

Kabi WaJesus's life garners interest whenever he shares videos with the content creator now admitting to using publicity stunts to engage with his fans.

Speaking to Amina Rabar on NTV this weekend, Kabi said he had been getting blessings.

"I thank God, tumegrow sana, I have seen the hand of God in our life, and honestly sometimes I don't even understand why I am here," he said.

"There is really nothing special, it's just you, Me niko tuu grateful."

He says publicity stunts are important for any business.

"I believe for a public figure kiki is just bringing attention to your self which is very important for you to continue doing what you are doing and to be seen."

Kabi blamed this on netizens who don't want to see videos without clout. "We do very good videos about marriage but haikfikishi 100k views, but sema tunarushiana mayai everyone is there."

He says people are going through a lot in their lives "hawataki mastress zako'.

He also told that he enjoys sharing his marriage content even though people think because he is saved he should not do such stunts.

Fame has an ugly side though and social media crucifies famous people.

"Over the years we have learnt that that happens, to us as social media and as content creators. I knew hate the day I bought my Audi."

He said life was all rosy until he went public about his new car.

"They were like hii kwanza si yako, rudisha show room. And then we went and bought land and said we want to build. Ah, we unaturingia sana so I'm like, 'Ala, people who said hosana are saying crucify him,'" he said.

He said he had learnt not to depend on public opinion.

"I don't want to depend on anyone to give me energy," adding that people even sought his extended family and friends to bash him online.

Watch the video below;