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Kenyan influencers, the ethical dilemma of Brand advocacy and public responsibility

Brands turn to influencers on Instagram prioritizing damage control over implementing tangible solutions.• Influencers often advocate for products and services that seem to work exclusively for them.

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by Mpasho

Entertainment20 June 2023 - 13:30

  • • Brands turn to influencers on Instagram prioritizing damage control over implementing tangible solutions.
  • • Influencers often advocate for products and services that seem to work exclusively for them. 
  • • The pursuit of financial gain seems to trump moral considerations for many influencers.
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