Importance of good marketing before shows and events

Piece by: ASHLEY OTIENO

12 June 2023

• Most event organizers' ignore the most important step in event organizing and that is marketing which is a key step in selling out and making profits.

For any event to be successful the marketing needs to be done correctly otherwise this will result in poor turn-up.

Before marketing even begins you have to pick the right artists for your performances and the right host to bring the hype to your event.

Marketing just helps in making people know about your event and also ensuring you can sell out from that hype and translate it into profits for your pocket.

This will also ensure you can get people and get booked for more future events.

There are different ways you can approach the marketing of any event, show, or concert that you aim to hold.

First things first you can use celebrities or key influencers affiliated with the brand sponsors to make commercials on their pages and help mention the event.

Most people wouldn't want to miss out on an event that has been hyped up by their favorite celebrity or influencer.

You can also go with the approach of paying for ads on social media pages or sites so that they can also be able to reach a wider audience.

Another way of marketing an event is paying for promos or mentions on radio stations or even partnering up with one of these radio stations as your key event sponsors or partners.

Constantly posting about your event and making engaging content that would make people have FOMO if they missed the event.

Ensuring you engage with your users or followers content that is related to your event as they would make different kind of content that is engaging in its own way.

After all this has been done you as a promoter need to ensure you are well prepared and equipped to handle a crowd that big.

This are key things that the Stanbic Yetu Festival organizers ensured they did with each passing week leading to the event.

And when they said sold out we could clearly the turn up at the event that really showed they actually meant they had sold out.